In the heart of Brooklyn, within the raw, repurposed walls of a vintage brickstone, we launched our First Strike. This inaugural campaign for the Vault at Ulo didn’t just unveil the Sear Cuff; it was a moment of discovery. Our first collection, our first shoot and a bold step into a new space, capturing the essence of what it feels like to wear a piece of Ulo.

Tea Time draws from mornings spent at the breakfast with grandparents. Moments where tea, conversation, and quiet storytelling wove generations together. As children, we listened closely, letting their memories unfold like fiction across the day. It was in those rare, solemn mornings that we felt closest to understanding where we came from. Mirrored now in the TVU signet that mark where The Vault at Ulo begins.

Shot with a sharp edge, Form Over Fire captures a resilience shaped by fire, not ease. It honors the girl once seen as unpolished, whose strength, motion, and wild spirit were mistaken for something to refine. For a time, fitting in meant folding small, softening what stood too boldly apart. But strength was never a flaw. Form Over Fire reclaims what was always true: power, talent, and resilience are not at odds with femininity. They are the purest shape of it.

Shot in Jersey City, in the designer’s home, Local Champion is a tribute to childhood afternoons spent around the Ayo board, where triumping amongst siblings and cousins earned you the right to challenge the elders, and small victories crowned you a champion long before the world ever knew your name.